Search Engine Optimization , is the process of optimizing a website to improve its visibility and organic rankings in search engine results. It involves various strategies like keyword research, on-page optimization, technical optimization, and link building. The aim of SEO is to make a website more attractive to search engines, thereby driving relevant traffic and improving its online presence. By optimizing content, structure, and authority, SEO helps websites appear higher in search results and reach their target audience effectively, resulting in increased visibility and potential business growth. How SEO works in digital marketing Here's an explanation of how SEO works in digital marketing • Keyword Research: Keyword research is an essential process in SEO that involves identifying and analyzing the search terms people use to find information or products. It helps businesses understand user intent, optimize their content, and improve their website's visibility in se...